Problem

Introduction of a new generation technology such as 5G requires a lot of analysis in order to define strategy for value proposition, pricing and timing. It is particular sensitive when you are having an installed base of previous generation technology that you want to preserve and profit from.

Solution

A new business plan and strategy for 5G was needed to guide the client on market selection and product definition as well as commercial aspects to leverage and preserve the installed base at the same time. Geopolitical aspects needed to be considered as well.

Result

In a cross functional team, we developed a scenario based business plan for the executive board detailing technical, commercial and financial aspects as a basis for decision on capital allocation and market introduction.